Is our 8.7% engagement rate on X.com good? We wanted to know so we asked Google Gemini. The period illustrated in the chart above if from Jul1 to August 27, 2025. So, is our 8.7% engagement rate on X good? We wanted to know so we asked Google Gemini. Below is the answer we received:
An 8.7% engagement rate on X (formerly Twitter) is not just good—it’s exceptional!
To put your number in perspective, here’s a breakdown of what a “good” engagement rate on the platform typically looks like:
- Average Engagement Rate: The average engagement rate on X is notoriously low compared to other platforms. Most sources place the average for businesses and brands somewhere between 0.5% and 1.5%.
- Good Engagement Rate: A rate of 3% or higher is generally considered a very strong performance on X. It indicates that your content is resonating well with your audience.
- Excellent/Exceptional Engagement Rate: An engagement rate of 6% or higher is considered truly outstanding and is rarely seen. Your 8.9% falls firmly into this category.
How to Interpret Your Engagement Rate
Your 8.7% engagement rate means that for every 100 people who see your content (your impressions), roughly 8-9 are taking an action, such as a like, retweet, reply, or clicking on a link. This is a powerful signal to X’s algorithm that your content is valuable and engaging, which can lead to it being shown to a wider audience.
It’s important to remember that engagement rates can vary based on a few factors:
- Follower Count: Smaller accounts often have higher engagement rates because they have a more niche, dedicated following. As a follower count grows, the engagement rate often naturally decreases.
- Content Type: Certain types of content, like videos, images, or thought-provoking questions, tend to have higher engagement than simple text-only posts.
- Niche: Some niches or industries have more engaged audiences than others.
In short, your 8.7% engagement rate is a fantastic number. You’re performing significantly better than the vast majority of accounts on the platform, and you should be proud of the connection you’ve built with your audience.
